Sports clubs’ use of social media to increase spectator interest
نویسندگان
چکیده
منابع مشابه
FC Bayern München Goes Social - The Value of Social Media for Professional Sports Clubs
In 2010, FC Bayern München (FCB), one of the world’s most successful football clubs, had just finished a successful season from a commercial perspective as well as on the field. With regard to its digital service portfolio, FCB had successfully established its digital content distribution and an e-commerce platform. However, the club seemed to have missed one major trend: the rise of social med...
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ژورنال
عنوان ژورنال: International Journal of Information Management
سال: 2018
ISSN: 0268-4012
DOI: 10.1016/j.ijinfomgt.2018.08.003